Marketing Chair Massage 101
We include this amazing e-course as part of your training as a little bonus gift. The lessons are delivered to your inbox daily for about five months. This course normally sells for US$99 at BodyworkBiz.
Table of contents
| The Very First Day - Welcome & Course Orientation
Why chair massage? |
|
| 1. | Understand The Potential |
| 2. | How Chair Massage Fits Into The Big Picture |
| 3. | A History Of Chair Massage |
| 4. | Top 15 Reasons To Do Chair Massage |
| 5. | Who Is Using Chair Massage? |
| 6. | The Scope Of Your Work |
| 7. | Relaxation vs. Therapy |
Getting started |
|
| 8. | Research Licensing Requirements |
| 9. | Get Training |
| 10. | Books And Videos |
| 11. | Purchase A Massage Chair |
| 12. | Our Massage Chair Recommendations |
| 13. | Desktop Units |
| 14. | Set Your Goals |
Choosing your market |
|
| 15. | Brainstorm Possible Markets |
| 16. | Narrow Your Choices |
| 17. | Entrepreneurs Or Employee |
| 18. | Who Is Your Customer? |
Selling chair massage - an overview |
|
| 19. | The Real Purpose Of Your Business |
| 20. | You have to... |
| 21. | The Myth And Reality |
| 22. | Facing Rejection |
| 23. | Be A Consultant, Not A Pusher |
| 24. | Minimize Your Risk |
| 25. | Pricing Your Services |
Profiles |
|
| 26. | Profile 1 - Get Passionate |
| 27. | Profile 2 - The Massage Bar, Part 1 |
| 28. | Profile 3 - Making The Transition |
| 29. | Checkpoint 1 |
Getting Into The Corporate Market |
|
| 30. | The Scoop On Corporate Massage |
| 31. | Fortune 500 or Mom-and-Pop? |
| 32. | Continue To Narrow |
| 33. | Stupid Selling |
| 34. | Identify The Benefit |
| 35. | Top Ten Reasons Companies Use Massage |
| 36. | Selling Wellness |
| 37. | Who Do You Contact? |
| 38. | Overview Of The Sales Process |
Reaching your prospects |
|
| 39. | Reaching The Prospect |
| 40. | Advertising |
| 41. | Direct Mail |
| 42. | Direct Mail: A Sample Sales Letter |
| 43. | Broadcast Fax Or Email |
| 44. | Telemarketing |
| 45. | Networking |
| 46. | Nine Simple Networking Tips |
| 47. | Referral Basics |
| 48. | Start With Who You Know |
| 49. | Create A Website That Sells |
| 50. | Get Traffic To Your Website |
| 51. | Piggyback On An Existing Business |
| 52. | Team 100 |
| 53. | Public Relations |
| 54. | Press Releases |
| 55. | Speak To Get Noticed |
| 56. | The Numbers Game |
| 57. | Repeat For Impact |
Making the sale |
|
| 58. | Take Responsibility For The Sale |
| 59. | Getting An Appointment |
| 60. | Stop The "Send Me Information" Game |
| 61. | Selling Basics |
| 62. | Find Out What The Buyer Wants |
| 63. | Focus on Benefits |
| 64. | Handling Objections |
| 65. | Closing The Sale |
| 66. | Reducing Risk Through Guarantees |
| 67. | Reducing Risk: Date, Don't Marry |
| 68. | Negotiating Fees And Terms |
| 69. | Getting Paid What You're Worth |
| 70. | More On Getting Paid |
| 71. | Contracts |
Growing the relationship |
|
| 72. | Amaze And Astound |
| 73. | From One Booking To Multiple |
| 74. | Expand Your Role |
| 75. | Let Your Customers Help You |
| 76. | Booking Appointments And Keeping Busy |
| 77. | Keeping Busy And Preventing Cancellations |
| 78. | Collecting Your Payment |
| 79. | Contracting Other Practitioners |
| 80. | Stop Others From Stealing Your Customers |
Corporate profiles |
|
| 81. | Profile 4 - Massage From The Corporate Perspective |
| 82. | Profile 5 - Partners On The Road |
| 83. | Profile 6 - Love What You Do |
| 84. | Checkpoint 2 |
Retail Chair Massage |
|
| 85. | Understand That "Retail" Doesn't Mean "Store" |
| 86. | Start With The Lowest Risk Option |
| 87. | Have Sufficient Capital |
| 88. | Location! Location! Location! |
| 89. | Create A Space |
| 90. | Retail Marketing - An Overview |
| 91. | Seed Your Chair |
| 92. | Samples |
| 93. | Filling Downtime |
| 94. | Price To Encourage Longer Sessions |
| 95. | Ask Customers To Rebook |
| 96. | Sell Products |
| Retail profiles |
|
| 97. | Profile 7 - Mall Kiosks |
| 98. | Profile 8 - Three Retail Stories |
| 99. | Profile 9 - Massage Bar Part II |
| 100. | Checkpoint 3 |
| 101. | Conclusion - Where do you go from here? |
For more great massage marketing and massage business resources, visit BodyworkBiz.