| The
Very First Day
- Welcome & Course Orientation
Why chair massage? |
| 1.
|
Understand The Potential |
| 2.
|
How
Chair Massage Fits Into The Big Picture
|
| 3.
|
A
History Of Chair Massage |
| 4.
|
Top 15
Reasons To Do Chair Massage |
| 5.
|
Who Is
Using Chair Massage? |
| 6.
|
The
Scope Of Your Work |
| 7.
|
Relaxation vs. Therapy |
Getting started |
| 8.
|
Research Licensing Requirements |
| 9.
|
Get
Training |
| 10.
|
Books
And Videos |
| 11.
|
Purchase A Massage Chair |
| 12.
|
Our
Massage Chair Recommendations |
| 13.
|
Desktop
Units |
| 14.
|
Set
Your Goals |
Choosing your market |
| 15.
|
Brainstorm Possible Markets |
| 16.
|
Narrow
Your Choices |
| 17.
|
Entrepreneurs Or Employee |
| 18.
|
Who Is
Your Customer? |
Selling chair massage - an overview |
| 19.
|
The
Real Purpose Of Your Business |
| 20.
|
You
have to... |
| 21.
|
The
Myth And Reality |
| 22.
|
Facing
Rejection |
| 23.
|
Be A
Consultant, Not A Pusher |
| 24.
|
Minimize Your Risk |
| 25.
|
Pricing
Your Services |
Profiles |
| 26.
|
Profile
1 - Get Passionate |
| 27.
|
Profile
2 - The Massage Bar, Part 1 |
| 28.
|
Profile
3 - Making The Transition |
| 29.
|
Checkpoint 1 |
Getting Into The Corporate Market |
| 30.
|
The
Scoop On Corporate Massage |
| 31.
|
Fortune
500 or Mom-and-Pop? |
| 32.
|
Continue To Narrow |
| 33.
|
Stupid
Selling |
| 34.
|
Identify The Benefit |
| 35.
|
Top Ten
Reasons Companies Use Massage |
| 36.
|
Selling
Wellness |
| 37.
|
Who Do
You Contact? |
| 38.
|
Overview Of The Sales Process |
Reaching your prospects |
| 39.
|
Reaching The Prospect |
| 40.
|
Advertising |
| 41.
|
Direct
Mail |
| 42.
|
Direct
Mail: A Sample Sales Letter |
| 43.
|
Broadcast Fax Or Email |
| 44.
|
Telemarketing |
| 45.
|
Networking |
| 46.
|
Nine
Simple Networking Tips |
| 47.
|
Referral Basics |
| 48.
|
Start
With Who You Know |
| 49.
|
Create
A Website That Sells |
| 50.
|
Get
Traffic To Your Website |
| 51.
|
Piggyback On An Existing Business
|
| 52.
|
Team
100 |
| 53.
|
Public
Relations |
| 54.
|
Press
Releases |
| 55.
|
Speak
To Get Noticed |
| 56.
|
The
Numbers Game |
| 57.
|
Repeat
For Impact |
Making the sale |
| 58.
|
Take
Responsibility For The Sale |
| 59.
|
Getting
An Appointment |
| 60.
|
Stop
The "Send Me Information" Game |
| 61.
|
Selling
Basics |
| 62.
|
Find
Out What The Buyer Wants |
| 63.
|
Focus
on Benefits |
| 64.
|
Handling Objections |
| 65.
|
Closing
The Sale |
| 66.
|
Reducing Risk Through Guarantees
|
| 67.
|
Reducing Risk: Date, Don't Marry
|
| 68.
|
Negotiating Fees And Terms |
| 69.
|
Getting
Paid What You're Worth |
| 70.
|
More On
Getting Paid |
| 71.
|
Contracts |
Growing the relationship |
| 72.
|
Amaze
And Astound |
| 73.
|
From
One Booking To Multiple |
| 74.
|
Expand
Your Role |
| 75.
|
Let
Your Customers Help You |
| 76.
|
Booking
Appointments And Keeping Busy |
| 77.
|
Keeping
Busy And Preventing Cancellations
|
| 78.
|
Collecting Your Payment |
| 79.
|
Contracting Other Practitioners |
| 80.
|
Stop
Others From Stealing Your Customers
|
Corporate profiles |
| 81.
|
Profile
4 - Massage From The Corporate Perspective
|
| 82.
|
Profile
5 - Partners On The Road |
| 83.
|
Profile
6 - Love What You Do |
| 84.
|
Checkpoint 2 |
Retail Chair Massage |
| 85.
|
Understand That "Retail" Doesn't Mean
"Store" |
| 86.
|
Start
With The Lowest Risk Option |
| 87.
|
Have
Sufficient Capital |
| 88.
|
Location! Location! Location! |
| 89.
|
Create
A Space |
| 90.
|
Retail
Marketing - An Overview |
| 91.
|
Seed
Your Chair |
| 92.
|
Samples
|
| 93.
|
Filling
Downtime |
| 94.
|
Price
To Encourage Longer Sessions |
| 95.
|
Ask
Customers To Rebook |
| 96.
|
Sell
Products |
Retail profiles |
| 97.
|
Profile
7 - Mall Kiosks |
| 98.
|
Profile
8 - Three Retail Stories |
| 99.
|
Profile
9 - Massage Bar Part II |
| 100.
|
Checkpoint 3 |
| 101.
|
Conclusion - Where do you go from here?
|
